Maintaining a Retail Brand at Goodwill Central Texas

I played a pivotal role in the expansion of the Goodwill Central Texas (GCT) brand. In total, 12 new stores and a school were opened, and I had the direct responsibility for the planning, production, and successful installation of branding elements in 7 of these stores as well as the converting of the the previous Flagship Goodwill Store to The Goodwill Excel Center and Goodwill Career & Technical Academy. This not only contributed to the consistent representation of the GCT brand but also facilitated a welcoming and visually appealing environment for our customers. My biggest lesson learned throughout this experience was the importance of 'Measure Thrice, Install Once' to prevent costly mistakes. This mantra underscored the significance of thorough planning, precision, and meticulous attention to detail, which were instrumental in ensuring the success of our branding initiatives and avoiding expensive errors.