Branding for Dell Events
Dell Technologies, Contract, 2018
Various projects done during my time as an Art Director at Dell.
Visual Design, Print/Digital, Production
Duration & Status
1 year
Team
Copywriters, ACD, Director, SVP, Production
Dell Women's Entrepreneur Network (DWEN) Summit
Team Members: Megan Stöhr (Associate Creative Director), John Gorman (Copywriter), Production Team
The Dell Women’s Entrepreneur Network DWEN Summit is an international conference that unites female entrepreneurs from across the world in sharing experiences, successes, resources to support business growth. In 2018, the summit was held in Toronto and our team was tasked with creating the theme and branding the event space.
Concept
Where Passion Meets Purpose
This is an event that fosters the collaboration of ideas and best practices from women with different backgrounds and experience in business. One of the original concepts that resonated with the clients, was the deconstructed compass. The imagery style chosen were candid shots, capturing women passionately engaging in their day to day work activities. The clients wanted to lighten the color palette for the women’s summit and and align it closer to the girls track program.
Final Vid Concept
Find Your True North
Our final headline for the event was Find Your True North, a play on the location of Toronto as well as an aspirational or guiding principle. To unify the two events, we created similar palettes with just a difference in the primary color for each. I built out the style guide with a few examples certain deliverables for handout to a production team closer to the event site so it would be easier to ship and set up.
NewCo Shift Brochure
brochure // presentation deck
Team Members - Megan Stöhr (Associate Creative Director), John Gorman (Copywriter), Liz Matthews (SVP, Global Brand & Experiential Marketing)
We were asked to create a leave behind and short presentation for the NewCo Shift Forum in which Liz Matthews our SVP, Global Brand & Experiential Marketing, spoke to humans, machines, and the Future of Work that strives to find a balance between both.
Misc Projects
A few other projects I lead design on was Analyst Summit similar to DWEN conference where I produced a number of assets and guidelines for a production team to execute for a presentation kicked off by Michael Dell, print ads Dell Technologies, and the 2018 SER Report.
