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Halloween Headquarters

STORE CAMPAIGN

Halloween is Goodwill Central Texas’ biggest shopping time of the year. 2019 was the year to refresh all Halloween creative.

Role

Art Director

Team Members

Devin Crase (Videographer), Melanie Grizzel (Photography),
Lena Lane (Costumes), Valerie Croes (VP Market & Communications)

Deliverables

:30 Commercial, Billboard, Social, Banner Ads, In-Store Campaign


THE GOOD TIME FUNDRAISING EVENT

BRANDING / EVENT

The Good Time: A Night of Giving for Good not only surpassed our goal and raised over $215,000 but strengthened and created new partnerships that will continue to support the mission of Goodwill Central Texas.

Role
Art Designer

Team Members
Valerie Swift, Creative Director
Devin Crase, Video & Photography

Deliverables
Host Committee Packet, The Good Time Invitation, Event Landing Page, Sponsorship Packet, Program, Pledge Forms, Bid Number, Table Tent Numbers, Dollar Handle Cards, Powerpoint Deck, Hanging Mission Signage, Standing Mission Signage, Hanging Activity Signage, Balloon Pop Wall, Photobooth


THE GOODWILL EXCEL CENTER 2019 GRADUATION

BRANDING / EVENT

The Goodwill Excel Center Graduation celebrates the Adults graduates and their families. I have been lucky enough to participate in The Goodwill Excel Center Graduations for 6 years. Each year I created the creative suite and also work the event with the rest of the Community Engagement team.

Deliverables
Invitations, Programs, Name Card, PPT Deck
Banners, Directionals


OUTCOME MANAGEMENT REPORT

BRANDING

This was the first year that I convinced client to let me design a cleaner less content-heavy report. What was usually 140 plus pages reduced to around 60 page and was presented at the Board Meeting that year.

This template continues to be used.